Not even a simple promotional image escapes the phenomenon surrounding Rockstar's new game.
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The anticipation for the new GTA installment continues to show that we’re facing one of the most important releases in video game history. At this point, no one doubts that Rockstar’s game will break sales records, but what few imagined is that even its official cover would be capable of generating figures worthy of a major global event.
The image, published by Rockstar Games along with the announcement of the opening of reservations for June 25th, has starred in a true explosion on social media during its first hours.
Over 170 million views for a single image
According to the data shared in recent hours, the official cover of Grand Theft Auto VI accumulated 172.5 million views and over 8.2 million “likes” in just 24 hours. These are figures that are difficult to match for any other video game and reflect the enormous interest in the return to Vice City.
These numbers come at a particularly important time for Rockstar, as rumors suggest that next week could be accompanied by new surprises. With reservations about to begin, many fans hope that the company will release the expected third trailer or show additional game material.
The most striking thing of all is that these records have been achieved solely with the publication of the cover. If Rockstar finally decides to accompany the opening of reservations with a new video, everything suggests that we will witness another viral phenomenon of gigantic proportions. Five months before its release, Grand Theft Auto VI continues to demonstrate that it plays in a completely different league than the rest of the industry.

