Xbox acknowledges that Game Pass is expensive and prepares changes like these to improve its value

Asha Sharma points to a more flexible model and adjusted to the players.

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The future of Xbox Game Pass is on the verge of a major shift. According to a leaked internal memo shared by The Verge, current Xbox head, Asha Sharma, has acknowledged that the service has become too expensive for players and needs to offer better value for money.

This is a significant statement, especially at a time when the service has been increasing in price across different markets over the past few years.

Xbox aims to make Game Pass more flexible and appealing

In the internal document, Sharma makes it clear that the current model is not set in stone and that the company is already thinking about how to evolve it. The idea is to build a more adaptable system in the long term, although it won’t be an immediate change.

• Recognition that the current price is too high for some players
• Need to improve the quality-to-price ratio
• Plans for a more flexible model in the future
• Changes will be implemented gradually

These statements come at a time when Xbox has strengthened the value of the service with major releases, but has also sparked debate over the cost of its subscriptions. Additionally, recent rumors suggest that decisions like the possible absence of Call of Duty 2026 from the service on day one may be related to this strategic adjustment.

For now, there are no concrete details on when these changes will arrive, but the message is clear: Xbox wants to readjust Game Pass to make it more appealing and sustainable in the long term.