Asha Sharma bets on eliminating functions that do not fit and strengthening the focus on players and developers.
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Xbox continues to adjust its course and does so with an important decision that marks a before and after in its recent strategy. Asha Sharma has confirmed that the company wants to move faster, improve its connection with the community, and focus on what really adds value.
This change not only affects the internal structure of the team but also directly impacts some of the functions that had been planned as part of the future of the ecosystem.
Xbox eliminates Copilot on console and reduces its presence on mobile
As part of this change process, Xbox has confirmed that it stops developing Copilot on console, a decision that evidences the company’s strategic shift. Additionally, Copilot on mobile will begin to be phased out, indicating that the bet on this technology within the Xbox ecosystem loses weight in favor of other priorities.
According to Asha Sharma, the goal now is to eliminate friction points for players and developers, which also implies removing features that do not fit with the current direction. In parallel, Xbox is combining internal promotions with the arrival of new profiles, seeking a balance between experience and new ideas to accelerate development.
With this move, the company reinforces its intention to focus on improving the platform, optimizing its tools, and building a more direct, agile, and community-aligned experience.
Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers.
Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business…— Asha (@asha_shar) May 5, 2026
Founder and editor of SoloXboxOne and Generación Xbox. He is also one of the owners of the GX Group, Samsung Universe and the Reflotes forum. Adrian has reviewed over 200 games on the web and has an average score of 85 according to Opencritic. Among his expertise as a writer and analyst, he has interviewed Microsoft personalities and participated in private gaming events.
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