Take-Two starts the promotion of GTA 6

Some players are starting to receive advertising related to the new Rockstar release.

More stories in the category Slider

• Xbox gives you a spectacular dynamic background of Forza Horizon 6 for your console
• Forza Horizon 6 shows its spectacular launch trailer and Japan looks incredible
• Mina the Hollower: a title that mixes Zelda and Castlevania arrives on Xbox at the end of May

Grand Theft Auto VI is still months away from its release, but everything indicates that the promotional campaign is already starting to kick in. Over the past few hours, several players have shared promotional emails directly related to the game and console purchases.

According to reports on social media and forums, Sony is sending messages to users who have GTA 6 on their PlayStation Store wishlist but currently don’t own a PlayStation 5 console.

GTA 6 starts to move its promotional machinery before launch

The promotional emails encourage users to buy a console to prepare for the release of the new Rockstar game. Although it’s not an official joint announcement, many players consider it one of the first major promotional moves around GTA 6.

• It’s not surprising, given the huge impact expected for the game. Analysts and companies have been pointing out that Grand Theft Auto VI could become one of the most important releases of the entire generation and a strong driver of hardware sales.

Additionally, over the past few months, rumors have emerged about possible marketing agreements and special campaigns linked to the game, although neither Rockstar nor Take-Two has confirmed specific details about official promotional collaborations.

Everything suggests that the promotional machinery around GTA 6 has already started and will likely only be the beginning of a campaign that will grow significantly over the next few months.

According to reports, Sony is sending emails to some people who currently don’t own a PS5 and who have GTA VI wishlisted on the PlayStation Store to market them to buy a PS5 https://t.co/YgtmDaQxos

— ben (@videotech) May 8, 2026