The collaboration includes unique flavors, awards and content within several games.
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Xbox kicks off its 25th-anniversary celebration with a striking collaboration with Fanta. Starting in April, gamers will be able to find a special collection of bottles and cans inspired by some of the most iconic franchises in the Xbox ecosystem in stores.
It’s not just an aesthetic campaign. This initiative combines physical products, digital rewards, and giveaways, seeking to connect directly with the community in a more interactive way.
Xbox and Fanta Launch Special Edition with Rewards and Challenges
The collection will feature five distinct designs, each associated with iconic characters or elements:
- The Master Chief from Halo
- Ghost from Call of Duty
- Xal’atath from World of Warcraft
- The Toyota Land Cruiser from Forza Horizon 6
- Mephisto and the Paladin from Diablo IV
Each one will have its own flavor, including a brand-new one: Fanta Crimson, linked to the Diablo IV universe. But the most interesting part comes when scanning the QR codes on the packaging. Gamers will be able to access interactive challenges with an Xbox theme that, upon completion, will allow them to participate in giveaways with prizes such as:
- ROG Xbox Ally
- 1TB Xbox Series S
- Xbox Wireless Controller
- 1 month of Xbox Game Pass Ultimate (for new users)
Additionally, there will be rewards within several games:
- Halo: Campaign Evolved → “Fantastic Spartan” armor
- World of Warcraft → Fantastical Goblin Waveshredder mount
- Call of Duty: Warzone and Black Ops 7 → “Tactical Orange” card and 1 hour of 2XP
- Diablo IV → Citron Whirl portal
- Forza Horizon 6 → Toyota Sports 800 Fanta Edition 1966
This collaboration makes it clear that Xbox wants to celebrate its anniversary in a different way, combining gaming, collecting, and real rewards for players.

