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Home»News»Will GTA 6 cost more than expected? The words of Take-Two’s CEO fuel the debate
Will GTA 6 cost more than expected? The words of Take-Two’s CEO fuel the debate
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Will GTA 6 cost more than expected? The words of Take-Two’s CEO fuel the debate

Adrián FuentesBy Adrián Fuentes19 March, 2026No Comments

The price of Grand Theft Auto 6 remains a mystery, but recent statements by the CEO of Take-Two have set off alarms among players.

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Around Grand Theft Auto 6, rumors, theories, and debates continue to accumulate among players, and one of the most discussed topics is the possible price of the game. Although Rockstar Games has not yet confirmed the official price, recent statements by Take-Two’s CEO, Strauss Zelnick, have revived speculation.

During an interview in which he spoke about the possibility of including advertising in video games, Zelnick explained the company’s stance on this issue. According to the executive, advertising can make sense in free-to-play games or in specific contexts, but not in premium titles for which the player has already paid.

A phrase that could anticipate the price

In his response, Zelnick mentioned that it wouldn’t make sense to include advertising in a game for which someone has paid $70 or $80, as it could be unfair to the player.

This comment has caught the attention of many followers because currently, no Take-Two game is sold for $80, which has led some to think that the executive might have inadvertently hinted at the price of GTA 6.

If the title were to eventually reach $80 in the United States, in Europe it could translate to a price close to €89.99, which would make it one of the most expensive releases in the industry to date.

There is no official confirmation yet

For now, Rockstar Games has not confirmed the price of Grand Theft Auto 6, something that will likely not be known until official pre-orders for the game open.

In the meantime, the words of Take-Two’s CEO continue to fuel the debate among players, who are eagerly awaiting any new details about one of the most anticipated releases of the next few years.

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This content has been automatically translated from the original material. Due to the nuances of machine translation, there may be slight differences. For the original version,click here.
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Adrián Fuentes
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Founder and editor of SoloXboxOne and Generación Xbox. He is also one of the owners of the GX Group, Samsung Universe and the Reflotes forum. Adrian has reviewed over 200 games on the web and has an average score of 85 according to Opencritic. Among his expertise as a writer and analyst, he has interviewed Microsoft personalities and participated in private gaming events.


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