CDKeys changes its name: this is how Loaded, the new stage of the popular digital store will be

The leading digital store for game codes takes a leap forward with a new name and more content.

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For over a decade, CDKeys has been one of the most popular digital stores among Xbox and PC gamers, offering competitive prices and instant deliveries. However, the company has announced that this September, it will leave behind its old identity to embrace a new brand: Loaded.

The reason is simple: the word “CD” belongs to another era and no longer represents what the platform offers today. With Loaded, the company seeks to convey a more modern, bold, and player-centric identity, without losing any of the qualities that have made it reliable and recognized so far.

Loaded replaces CDKeys, but everything you know will remain the same

The most important thing is that, as confirmed by the company, the services will remain exactly the same: great discounts, over 15,000 games available, instant deliveries, and support for all platforms. The only thing that changes is the name you’ll see at the top of the store.

• In fact, this new era will also serve to expand content and strengthen the company’s offering. Loaded wants to go beyond being just a digital key store and position itself as a comprehensive platform, full of offers, packs, and experiences tailored to the modern gamer.

“CDs were from the 90s. CDKeys was from the 2000s. Now we’re Loaded for the future,” the company explains, making it clear that this is a rebranding with ambitions to grow.