The new Xbox CEO promises a new console and a “return” to the brand’s roots

Asha Sharma reaffirms her commitment to dedicated hardware.

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In the midst of the debate over Xbox’s weight in the console market, Microsoft Gaming’s new CEO, Asha Sharma, has sent a direct message to employees and the community: there will be a new Xbox console and the commitment to hardware remains intact.

In her internal communication following Phil Spencer’s departure, Sharma openly discussed the “return of Xbox,” a phase that, according to her words, begins by strengthening the console as the central pillar of the brand’s identity.

Xbox Reinforces its Commitment to Consoles without Giving up on Gaming on Any Device

Sharma ensures that they will celebrate their roots with a renewed commitment to Xbox, starting with the console, the element that has defined the brand for over two decades. She emphasizes that the hardware directly connects with players who invest in the ecosystem and with developers who build ambitious experiences for it.

At the same time, she makes it clear that the expansion strategy continues. Gaming is no longer limited to a single device, but extends to PC, mobile, and the cloud. The vision is for Xbox to feel fluid and instantaneous on any platform, eliminating barriers so that studios can develop once and reach players worldwide without technical concessions.

Furthermore, the executive promises a phase marked by projects that take creative risks. Alongside Matt Booty, recently promoted to Chief Content Officer, the company will seek to enter new categories and markets where it can add real value, always aligned with what matters most to players.

The message is clear: Xbox is not abandoning the console, but rather strengthening it, within a broader strategy where hardware coexists with an increasingly open global platform.