The new leader of Microsoft Gaming sets priorities from day one.
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The new stage in Xbox already has a roadmap. In her first public message after taking office as CEO, Asha Sharma has been direct and forceful. Without beating around the bush or lengthy speeches, she has summarized her vision in three commitments that anticipate the direction the brand may take in the coming years.
“Today I start my role as Xbox CEO. Here are my three commitments,” she wrote on social media before listing them:
- Award-winning games
- Xbox revival
- The future of gaming
What do the three commitments of the new Xbox CEO mean?
- The first point, “Award-winning games”, clearly points to content. After years of acquisitions and studio expansion, the focus returns to the quality and impact of first-party releases. Everything indicates that the creative performance of internal studios will be an absolute priority.
- The second message, “Xbox revival”, is the most open to interpretation. It can be read as a statement of intent to strengthen the brand identity, regain momentum in certain markets, or redefine the division’s positioning within Microsoft’s global ecosystem.
- Lastly, “The future of gaming” suggests a bet on technological innovation, possibly linked to cloud services, artificial intelligence, and areas where Microsoft has a strong strategic presence.
From now on, the responsibility falls on Microsoft Gaming and the direction set by its new CEO. The message is brief, but the implications are far-reaching: a new era begins where games, brand, and vision for the future will be the central axis of Xbox.
Founder and editor of SoloXboxOne and Generación Xbox. He is also one of the owners of the GX Group, Samsung Universe and the Reflotes forum. Adrian has reviewed over 200 games on the web and has an average score of 85 according to Opencritic. Among his expertise as a writer and analyst, he has interviewed Microsoft personalities and participated in private gaming events.
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