Asha Sharma clarifies the controversy over her Xbox gamertag: “Pretending would be a terrible idea

The new head of Xbox clarifies her gamertag: "Pretending would be a terrible idea

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Over the weekend, a curious controversy arose in the Xbox community. The new CEO of Microsoft Gaming, Asha Sharma, publicly shared her gamertag, and within hours, doubts began to surface about the number of achievements accumulated in a very short time.

Many players pointed out that her profile showed complete (or almost complete) progress in titles like A Short Hike, Firewatch, Townscaper, or What Remains of Edith Finch, which raised eyebrows due to the short time frame.

Asha Sharma explains that her account was shared

In response to the commotion, Sharma directly addressed the situation through social media, clarifying that “pretending would be a terrible idea and wouldn’t work”. According to her, the gamertag was recently created to better understand the Xbox environment, but it was a shared account at home, used on multiple devices by family members.

She acknowledged that she didn’t expect the issue to go viral and described the reality as “more boring” than many had imagined. She also added that she has since corrected the situation, and now each person in her household plays with their own gamertag.

The important thing

Sharma was straightforward in admitting that she doesn’t pretend to be a veteran gamer or compete in that arena. Her priority, she stated, is to strengthen the Xbox brand, return to the console’s roots, and prepare the platform’s future. Additionally, she assured that she writes her social media posts personally.

With this clarification, the new era at the helm of Xbox begins with a clear message: transparency and focus on strategy, not pretending to be something it’s not.