Matt Booty promises that Xbox will put its players back at the center

The executive assures that they want to find the balance between the multi-platform strategy and the brand identity.

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The latest Xbox Games Showcase left several changes that didn’t go unnoticed. One of them was the way Microsoft presented its games, showing more clearly the platforms on which they will be available. This decision generated a wide debate among fans, especially among those who missed an event more focused on the Xbox ecosystem.

Now, Matt Booty has wanted to explain the philosophy behind that strategy and, at the same time, send a clear message to the community.

Xbox wants its players to feel that the Showcase is still theirs

When asked about the presence of other platform logos during the presentations, Booty explained that the goal is to offer transparency about where each game will be available. However, the executive also acknowledged that Microsoft is aware of what the Showcase represents for the Xbox community.

We also know that this is an Xbox show, and Xbox fans want to feel that it’s their show. And I think we can, from now on, find that right balance.

The statements come at a time when the company is redefining its strategy, combining multi-platform releases with a new bet on console exclusives and the growth of its own hardware. Precisely on this last aspect, Matt Booty also wanted to reinforce Microsoft’s commitment to the platform.

We want to give Xbox players a reason to believe in Xbox, a reason to buy an Xbox and be an Xbox fan. We also want to reward people who have been with us and have been loyal.

These words add to other recent messages from the company about the future of hardware and exclusives, suggesting that Xbox is seeking to maintain a strong identity while expanding the reach of its games. For many players, the most important message is that Microsoft wants the brand’s big events to continue feeling like a celebration for the Xbox community.