Take-Two finally speaks out about GTA 6 in light of this

Strauss Zelnick breaks silence on GTA.

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Every new statement related to Grand Theft Auto VI automatically becomes news, and this time it’s no different. Strauss Zelnick, CEO of Take-Two Interactive, has dropped another hint about the highly anticipated Rockstar Games title during a recent interview.

Although the executive avoided going into specific details about dates or upcoming announcements, he did leave a phrase that’s already generating a lot of buzz among fans: the marketing for GTA 6 will begin “soon”.

Take-Two Leaves Another Positive Sign Around GTA 6

The response came when Zelnick was directly asked about when the game’s promotional campaign would start. The Take-Two CEO avoided being too specific, but simply replied with a:

“Soon”.

It’s clear that this is a carefully measured response to avoid revealing specific plans too early. Nevertheless, many players interpret these words as another clear sign of confidence from Take-Two regarding the game’s current development status.

The situation also fits perfectly with everything that’s been happening around GTA 6 in recent weeks. Between rumors about the possible trailer 3, the upcoming Take-Two financial meeting, and the growing movement on social media, the feeling is that Rockstar is slowly starting to prepare the ground for the next big promotional phase.

For now, there’s still no concrete date for new updates or official gameplay, but it’s clear that Take-Two is starting to talk about the game with a bit more naturalness. And considering the impact that any small comment related to GTA 6 generates, the official start of the marketing campaign is likely to become one of the biggest events of the year in the industry.