Xbox updates its entire visual history and recovers classic logos with the new brand design

Microsoft has renewed the icons of all Xbox generations on its official website.

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Microsoft is gradually shifting the Xbox image towards its new era, and veteran gamers have already spotted a rather striking detail on the company’s official website. Xbox has updated the logos of all its console generations to match the new visual design the brand is currently using.

The change affects both Xbox Series and classic consoles from previous generations. Although it’s not a major announcement or a new feature, the detail has caught the attention of the community because it reinforces the sense of visual unification that Microsoft seems to want to apply to the entire Xbox ecosystem.

Xbox refreshes the logos of all its console generations

The update can already be seen on the official Xbox website and affects the four major hardware generations of the brand:

• Xbox Series
• Xbox One
• Xbox 360
• Original Xbox

All icons have been redesigned using the new Xbox visual style, maintaining the identity of each generation while adapting it to Microsoft Gaming’s current graphic line.

The change comes at a time when Xbox is reorganizing much of its brand image around Project Helix, the future hybrid ecosystem between console and PC that the company is preparing. In recent weeks, we’ve also seen new designs, internal changes, and greater visual integration between services and platforms.

It may seem like a small detail, but this type of move is often part of broader processes within Microsoft. And seeing how Xbox is redefining its identity for the next few years, everything suggests that we’ll see more similar changes within the brand’s ecosystem.

Aww this is cool.

Microsoft updated every generation logo with the new Xbox logo design on their website

1. Series X/S
2. Xbox One
3. Xbox 360
4. OG Xbox https://t.co/CqpdLfJs6r pic.twitter.com/u5hKT7qgXm

— ben (@videotech) April 25, 2026