The new CEO of Microsoft Gaming rejects flooding Xbox with “AI-generated junk content

Asha Sharma defends that games will continue to be art created by humans.

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Artificial intelligence has become one of the major debates in the video game industry, especially when it comes to automatic content generation and monetization models. In this context, the new CEO of Microsoft Gaming, Asha Sharma, has taken a firm and unambiguous stance on the direction Xbox will take.

In her first public statements after taking office, Sharma has been clear: Microsoft Gaming will not pursue short-term efficiency or fill its ecosystem with soulless AI-generated content. A statement that comes at a time when more and more companies are experimenting with automated tools to reduce costs and accelerate creative processes.

Xbox bets on human creativity over automated content

Sharma acknowledged that monetization and artificial intelligence will continue to evolve and influence the future of the sector. However, she made it clear that Xbox does not intend to turn AI into a quick fix for producing identity-less games.

According to her words, video games “are and will always be art”, created by people and supported by the most advanced technology available. The executive thus draws a clear red line: AI will be a support tool, not a substitute for human creativity.

• In an increasingly saturated and competitive market, the temptation to generate large volumes of automated content is evident. But from Microsoft Gaming, they want to differentiate themselves by reinforcing the quality and artistic vision behind each project.

The new CEO’s message not only reassures developers and internal studios, but also a community that watches with concern the advancement of industrial practices focused solely on efficiency. Xbox, at least according to its new direction, does not want to become that.