Xbox leads media coverage of video games in 2025, ahead of PlayStation

Xbox and Microsoft together again lead the media attention of the sector.

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The annual analysis The Year in Numbers published by GamesIndustry.biz reveals a particularly revealing fact from an Xbox perspective: Microsoft’s brand remains the most present in the global video game conversation online, even in a year where Nintendo has regained prominence.

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If we look at the data separately, Nintendo leads 2025 as the most covered company by specialized media, with 236,351 articles, largely driven by the Switch 2 effect. Behind it is Xbox, with 218,225 articles, followed by PlayStation with 184,976.

Xbox and Microsoft

• However, the really significant data comes when combining Xbox and Microsoft, something common given the huge intersection between the two brands. Together, Xbox + Microsoft total 346,897 articles in 2025, a figure clearly superior to the PlayStation + Sony block, which stays at 271,108.

The most covered companies in the sector in 2025

This is the complete top 15 according to GamesIndustry.biz:

1. Nintendo – 236,351

2. Xbox – 218,225

3. PlayStation – 184,976

4. Microsoft – 128,672

5. Sony – 86,132

6. Nvidia – 85,400

7. EA – 57,192

8. Ubisoft – 30,930

9. Epic Games – 29,804

10. Activision Blizzard – 23,441

11. Rockstar Games – 20,716

12. SEGA – 17,748

13. Twitch – 16,677

14. Valve – 16,598

15. Square Enix – 14,230

Beyond the ranking, the report also reflects a clear change in media focus compared to 2024. Xbox, Microsoft, PlayStation, Sony, Epic Games, Ubisoft, Activision Blizzard, Twitch, Valve, and Square Enix registered fewer articles year-over-year, with Activision Blizzard being particularly notable with a 34.59% decline.

In contrast, Nintendo grew by 30.10%, while Nvidia, SEGA, Rockstar Games, and EA increased their presence significantly, with Rockstar and EA growing by more than 50%. Nevertheless, the overall balance makes it clear that Xbox remains one of the central axes of the debate and coverage of video games worldwide, even in a year of media readjustment.