The changes applied this October 1st mean historic increases in several markets such as Brazil or Argentina.
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The restructuring of Xbox Game Pass is now a reality. As of today, October 1, the new Essential, Premium, and Ultimate plans are in effect, and with them come price adjustments that have had a significant impact on countries where the service has millions of players.
The most striking case is Brazil, one of the largest markets for Xbox Game Pass, where the Ultimate plan has gone from BRL 59.99 to BRL 119.90, representing a 100% increase. To put this into perspective, this price is equivalent to approximately 7.9% of the Brazilian monthly minimum wage, a much heavier burden than in the US, where the $30 Game Pass Ultimate represents around 2.5% of the federal minimum wage.
More countries affected by 100% price hikes
Brazil is not alone. Argentina, Turkey, and South Africa have also seen the price of the Ultimate subscription doubled, sparking debate on social media about the accessibility of the service in economies with lower purchasing power.
Below, we provide a comparative table to see how prices have changed after the adjustments:
Xbox Game Pass Ultimate prices after October 1
| Country | Previous price | New price | Increase |
|---|---|---|---|
| Brazil | BRL 59.99 | BRL 119.90 | +100% |
| Argentina | ARS (previous data variable, adjusted for inflation) | twice the previous plan | +100% |
| Turkey | TRY (previous price reduced) | twice the previous plan | +100% |
| South Africa | ZAR (previous data low) | twice the previous plan | +100% |
These changes accompany the global redesign of Game Pass, which is now divided into Essential, Premium, and Ultimate, with clear differences in catalog and benefits. However, the price hike in these markets may limit access to the most comprehensive subscription, just as Microsoft expands benefits with additions like Ubisoft+ Classics or the upcoming inclusion of Fortnite Crew in November.
Founder and editor of SoloXboxOne and Generación Xbox. He is also one of the owners of the GX Group, Samsung Universe and the Reflotes forum. Adrian has reviewed over 200 games on the web and has an average score of 85 according to Opencritic. Among his expertise as a writer and analyst, he has interviewed Microsoft personalities and participated in private gaming events.
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