Xbox could lower the price of Game Pass: new cheaper plans are already on the table

A report points to major changes in the service after the change in Xbox's direction.

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Xbox may be preparing significant changes to its flagship service. Following the recent change in leadership, with Asha Sharma at the helm of Microsoft Gaming, the first strategic moves are beginning to emerge, and one of them points directly to making Xbox Game Pass more accessible to more players.

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The information doesn’t come from an official source, but from a reputable one. According to a report published by The Information and picked up by GameSpot, the new leadership is exploring different formulas to adjust the current model of the service, especially after the price increase applied in 2025.

Xbox Game Pass may have cheaper plans, even with ads

The goal would be clear: reduce the barrier to entry and attract a wider audience. To achieve this, new subscription levels with lower prices are being considered, which could include options with ads. In fact, the report mentions the possibility of a model where players can access Game Pass games in exchange for watching ads, a formula that already works in other services like Netflix. There is no official confirmation yet, but the idea fits with the current market trend.

Additionally, a possible collaboration with Netflix to offer combined subscription packages is also being explored, although for now, it’s just initial conversations with nothing concrete. All this comes in a context where Xbox is seeking to redefine its strategy for the future, both in hardware and services. If these changes materialize, we could be facing a significant evolution of Game Pass in the coming months.