Satya Nadella redefines the future of Xbox: “We want our games to be everywhere

The CEO of Microsoft explains his vision for the future of the video game business and the role of Xbox in it.

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Satya Nadella has spoken clearly about the present and future of Xbox, leaving one of the most revealing statements about how Microsoft understands the sector. In a recent conversation with TBPN, the company’s CEO stated that his goal is for Xbox games to reach all platforms, comparing this approach to the success of Office in the business world.

“We want to be a fantastic publisher, similar to what we did with Office. We will be everywhere: console, PC, mobile, cloud, or television”, Nadella explained, highlighting Xbox’s ambition as a global publisher after the acquisition of Activision Blizzard.

Nadella wants to break down the barriers between console and PC

The executive also took the opportunity to reflect on the relationship between Xbox hardware and the PC ecosystem. According to his words, Microsoft created its console “because we wanted to build a better PC for gaming”, making it clear that they plan to reunify both worlds with their next generation of hardware.

Nadella assured that he is “eager to see the next console and the next leap in PC gaming”, but emphasized that the most important thing will be to reinvent the video game business model, adapting it to the new times. In his opinion, the industry must explore new formats of interactive entertainment and learn from other areas such as short video or digital services.

“The best way to innovate is to have good margins, because that’s the way you can finance innovation”, he concluded. A message that makes it clear that Xbox wants to continue growing, but also do so with a sustainable, open, and ambitious model.