Sarah Bond claims that exclusive games are “an outdated idea

The president of Xbox defends that the future goes through playing on any device, without barriers or closed platforms.

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The president of Xbox, Sarah Bond, has once again made clear Microsoft’s vision for the future of gaming. In a recent interview with Mashable, the executive stated that the idea of exclusive games is something ” outdated” and that the industry is ” far beyond that“, in a clear reference to the evolution of the market towards more open and multi-platform models.

Bond explained that the biggest titles in the world, such as Call of Duty, Minecraft, Fortnite or Roblox, owe their success to being available everywhere. ” That’s what really drives the gaming community, that’s where people come together “, she commented, defending the value of connectivity between players beyond hardware.

Xbox bets on player freedom

The idea of locking a game to a single store or device is outdated for most people”, Bond stated. “We want players to be able to enjoy games with their friends, no matter what platform they’re on. We’re enhancing this with experiences like ROG Ally X, cloud gaming, PC, and living room consoles.

These statements come at a time when Microsoft continues to expand its multi-platform strategy, bringing its franchises to more systems, including recent titles that have also arrived on PlayStation. In contrast, Nintendo continues to bet on exclusivity with its own franchises, a formula that continues to work in its business model.

Xbox, on the other hand, maintains a flexible strategy: some games are released simultaneously on several platforms, while others remain temporarily in their ecosystem. With Bond at the helm, the company seeks to definitively break down hardware barriers and consolidate an environment where players can choose how, where, and with whom to play.