Rockstar Games is preparing a massive campaign of GTA 6: there will be ads everywhere

A new job offer confirms the magnitude of the promotional strategy.

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Rockstar Games is already revving up its engines for the release of GTA 6 in May 2026, and everything points to its marketing campaign being one of the largest ever seen in the video game industry. A new job listing on the company’s official website reveals that the video production department is looking for full-time staff to handle all promotional materials.

According to the description, the team will be responsible for creating trailers and audiovisual resources that will be published on the internet, social media, television, and even in movie theaters. In other words, GTA 6 ads will be present in almost every medium, confirming that Rockstar intends to make the game’s release a cultural phenomenon.

GTA 6, heading for an unprecedented campaign

The job listing is located at Rockstar’s offices in New York, reflecting that a significant part of the marketing strategy will be centralized from there. The fact that the position focuses on all types of audiovisual formats indicates that the company doesn’t want to leave any front uncovered: from trailers that will go viral on YouTube and TikTok to TV spots and big-screen previews.

With the release date already set for May 2026, everything suggests that in the coming months, we’ll start to see a gradual increase in promotional material, starting with new trailers and ads that could arrive before the end of this year.