The company is willing to boost the use of Edge, and knows that the business sector can be a good way to capture and retain users.
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Microsoft has launched an initiative for its partners to include Edge for Business in their security offerings, with the goal of reaching a wider audience and offering a financial incentive to businesses seeking to leverage cutting-edge technology. In a recent blog post, the company has urged solution providers offering security implementations to include Edge for Business in their packages, presenting it as a secure browser for business use cases with the added advantage of artificial intelligence features.
Edge for Business boasts advanced management tools that can save time for IT administrators and reduce overall costs, making it an attractive option for businesses looking to enhance their security. To help independent software vendors (ISVs) promote Edge for Business to more customers, Microsoft has prepared a series of resources, including videos highlighting the importance of protection against browser-based attacks, demos of the Edge Management Service (EMS) and Microsoft 365 Lighthouse, as well as a presentation to help partners highlight the benefits of Edge for Business.
As a Microsoft partner, you have the opportunity to be a trusted advisor for your clients and enhance your security offerings with Edge for Business, a secure and AI-optimized business browser. Designed to meet the security and productivity needs of your clients, Edge for Business also offers management tools to help them save time and reduce costs.
Advanced Security Options for the Corporate Version of Edge
Additionally, the Redmond-based company has created a comprehensive landing page for the browser, which contains information on how organizations can improve their security to protect themselves from cyberattacks, along with a cybersecurity technical report and a licensing matrix. While some may view this move as a way to push ISVs to promote Edge for Business, in reality, there is no downside for partners, as they are not forced to do so and Microsoft is simply offering internal support for them to leverage the benefits of the browser.
Microsoft’s move focuses on helping ISVs offer more comprehensive security solutions to their clients, which can benefit both parties. As Edge for Business reaches more customers, it will be a win-win situation for Microsoft and its partners, as they will be able to offer more effective security solutions and improve protection against cyberattacks. Fans of Microsoft technology and users of its security solutions can expect greater integration of Edge for Business into the security offerings of independent solution providers.
