Microsoft confirms that Xbox Play Anywhere increases playtime by 20%

Players spend 20% more time in Xbox Play Anywhere titles, according to Microsoft.

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Xbox has shared new internal data that reinforces one of the most important movements in its digital strategy: the expansion of Xbox Play Anywhere. This feature, which allows you to enjoy the same game on Xbox Series, PC, and compatible portable devices without paying twice, is proving to be a clear driver for the growth of the ecosystem.

According to Microsoft, users spend more time on titles that feature Xbox Play Anywhere. A behavior that fits with the vision of a unified platform, where your library travels with you regardless of the device and where your purchases remain valid in all Xbox environments.

Xbox Play Anywhere Drives Player Activity and Spending

Sarah Bond, Xbox president, stated that games with Play Anywhere register a 20% increase in playtime compared to titles that do not incorporate this feature. This increase comes with higher spending within the games themselves, which Microsoft interprets as a clear sign of player loyalty and comfort in being able to move freely between devices.

The company explains that these data have accelerated the bet on expanding the Play Anywhere catalog, incorporating more and more titles that offer simultaneous access on console, PC, and cloud. A strategy that aligns with Xbox’s future plans, focused on further integrating Windows with the console experience and unifying libraries, purchases, and progress.