In a silent way, key stores start raising the price to Xbox Game Pass Ultimate

The prices of Xbox Game Pass Ultimate subscriptions are silently rising in some of the main online Keys stores.

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Xbox Game Pass Ultimate remains one of the most attractive services on the market, but its price has begun to show signs of change. Although Microsoft has not officially announced a price increase, key stores like CDKeys have already adjusted their promotional rates upwards. And they’ve done it silently, without warning, just before the start of summer.

This move generates some concern among those looking to renew their subscription through alternative methods. At the end of May, options for getting Xbox Game Pass Ultimate at a lower price were very competitive, especially if you bought 3-month codes from territories like Mexico or the UK. However, current prices reveal a clear trend: savings are starting to decrease.

Xbox Game Pass Ultimate Price Comparison: Late May vs. June

Below, we show you a direct comparison between the prices we published in Generación Xbox at the end of May and the current prices of the main digital key stores, focusing on CDKeys:

• The official price of Xbox Game Pass Ultimate is currently 17.99 € per month, which means 53.97 € for 3 months. Although current offers still represent significant savings, the difference is starting to narrow.
• You can see the prices we published on June 7 here

Are We Facing a Gradual Price Increase?

Everything points to yes. Although the service is still cheaper through digital codes, it’s clear that platforms are adjusting their margins. This could be due to a reduction in stock in cheaper regions, changes in exchange rates, or increased demand now that major releases are approaching like Gears of War: Reloaded, Grounded 2, or The Outer Worlds 2.

Additionally, Microsoft’s strategy with Xbox Game Pass has changed: it has become more global, more established, and more valuable, especially for those who play on both console and PC. It’s logical to think that the price will gradually align with its content and perceived value.

What Can You Do as a User?

If you plan to renew your subscription in the coming months, it’s best to act in advance. Buying 3 or 6 months at a discount now ensures a good price before it rises further. You can also redeem accumulated months if you still have time on Gold or standard Game Pass, since Microsoft automatically converts them to Ultimate if you redeem them from an active account.