GTA 6: Raising its price to 100 € could be a mistake for Rockstar

Selling GTA 6 for 100 euros does not seem like a great idea.

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The anticipation for GTA 6 continues to grow, but so does the debate about its possible price. With development costs skyrocketing and Rockstar’s ambitions at an all-time high, some analysts point to the game potentially launching for $99.99 or even more, a figure many consider excessive.

However, recent reports indicate that raising the price could be counterproductive. According to a study by MIDiA Research, only 35% of players would be willing to buy the title if it cost $100, which would imply a significant drop in initial sales. In contrast, keeping the price around $79.99 would allow for maximizing total revenue, as more users would purchase it at launch instead of waiting for discounts.

Does a higher price guarantee more profits?

Experts like Matthew Ball, CEO of Epyllion, argue that increasing the price would help recover the investment and compensate for the usual launch losses. But MIDiA claims the opposite: a high price would limit sales volume, especially in regions with lower purchasing power.

For now, Rockstar has not confirmed the official price of GTA 6, although it is expected that pre-orders will open in early 2026, likely along with the release of a new trailer. Until then, the debate continues: would you pay $100 for what promises to be the largest game in the saga’s history?