GTA 6 is approaching: Rockstar would be preparing a gigantic global marketing campaign

New job listings indicate that the game's global promotion will kick off very soon.

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The anticipation for GTA 6 has only continued to grow since Rockstar confirmed its definitive release date: May 26, 2026. And although there’s still almost a year to go before its launch, everything suggests that the studio is already taking the first steps to activate its promotional machinery.

According to international reports, Rockstar has posted 11 job listings for testing and marketing localization roles, specifically designed to prepare regional campaigns in countries like Spain, France, Brazil, Japan, Germany, or South Korea. This suggests that the company is organizing a massive and localized campaign worldwide, possibly to be activated between late 2025 and the first months of 2026.

Rockstar seems to be fully confident in the May 26, 2026 release date

The appearance of these job listings also reinforces the idea that Rockstar does not plan any further delays with GTA 6. Take-Two itself confirmed the date as definitive in its latest financial report, and this pre-launch preparation phase could be seen as a sign of internal confidence.

• On the other hand, a separate job listing reveals that Rockstar is looking for a mobile specialist engineer, something that fans have interpreted as a hint at a new companion app for GTA 6. We’ve seen this type of integration in GTA V and Red Dead Redemption 2, with features like map tracking, progress logging, and remote activities, so it wouldn’t be surprising to see a support app in this new installment.

With over 120 million views on its second trailer, GTA 6 is shaping up to be one of the biggest launches in history. And if everything continues at the expected pace, Rockstar’s most ambitious marketing campaign yet will start to show visible signs in the coming months.