GAME Spain clears up doubts: there will be no closures and prepares a new stage of independent growth

The chain strengthens its local structure, dismisses closures and announces new initiatives for stores and customers.

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GAME Spain officially begins a new era as an independent company after its acquisition by the investment fund Guide Bridge, a move that allows the company to operate with total autonomy, financial stability, and decision-making from Spain. The goal is clear: to ensure business continuity and lay the foundations for sustained growth in the national market over the medium and long term.

The company emphasizes that this change means returning to a management model focused on the local environment, adapted to the real needs of customers, employees, and business partners. This strategy aims to strengthen the brand’s historical identity and move away from decisions made outside the country.

GAME Spain Strengthens Its Store Network and Local Strategy

Currently, GAME Spain has over 215 stores across the country and a workforce of over 1,000 employees. Far from planning closures, the company confirms that an active plan is already underway, including new store openings, renovations of existing stores, and relocation of sales points to optimize its physical presence and improve the customer experience.

GAME Spain’s General Manager, Manuel Ballesteros, highlights that this independence allows for “decision-making from Spain and with a long-term vision“, supported by a solid structure and teams with in-depth knowledge of the business. In this context, the company is working on a new partner program, currently in the design phase, and reviewing inherited policies from the previous management, such as point expiration, which will see improvements announced soon.

• Alongside this, GAME Spain has reinstated free shipping on web purchases over €30, strengthened its omnichannel offering, and expanded in-store services, including financing, insurance, and a specialized repair service for consoles, mobile devices, tablets, and other electronic devices. This is complemented by a focus on exclusive content and specific video game offerings, the promotion of the circular economy through the “second life” program, and the expansion of the catalog to include merchandise, board games, PC products, and new categories.

With this new era, GAME Spain reaffirms its commitment to the national market, making it clear that its structure, strategy, and decision-making are fully independent of other markets and focused on solid operational continuity and sustainable growth.