Activision breaks the annual cycle repeated for years to offer deliveries with their own identity.
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The future of Call of Duty has just taken a significant turn. After years of alternating between Modern Warfare and Black Ops releases with little break, the team behind the franchise has confirmed that this model is coming to an end. A decision aimed at breaking the sense of repetition and offering more differentiated experiences, something the community has been demanding for a long time.
The message comes with a direct acknowledgment: not all players are satisfied with the recent direction of the saga. The team assures that they have listened to the criticism and want to restore the brand’s ambition and impact that made it a leader in the genre for so many years.
Farewell to the MW-BO cycle: each release will be unique and more innovative
From now on, Activision will leave behind the strategy of “one year MW, the next BO“. According to them, the main reason is to ensure that each new release brings something different, with its own personality, avoiding that two consecutive releases are too similar. The studio promises to bet on real innovations, not small changes, and prepare experiences that feel fresh even for those who have been in the saga for decades.
This new approach also includes Black Ops 7, which they describe as a spiritual successor to Black Ops 2 with a larger content plan than ever. But now, they emphasize that their intention is for each future release (regardless of the sub-series) to have the time and space needed to build without rush or direct comparisons to the previous year’s release.
The company assures that this decision marks the beginning of a new era for Call of Duty. With a more flexible calendar and teams focused on creating distinct games, the goal is to regain the trust of players and surprise them year after year.

