Brazil bans Loot Boxes for minors: a historic decision that will impact the industry review

The South American country joins the regulatory wave and bans loot boxes for minors under 18 years old.

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The debate over loot boxes in video games has crossed a new frontier. Following in the footsteps of Europe and recently Spain, Brazil has now made a significant move by introducing a measure of great scope: as of March 2026, Loot Boxes will be banned for all minors under 18 years old.

The norm comes driven by President Luiz Inácio Lula da Silva, who signed a digital protection law aimed at safeguarding children and adolescents from practices considered abusive. Among them, the systems of chance integrated into video games, both in unclassified titles and those not recommended for minors.

A stricter legal framework for video games in Brazil

The new legislation does not limit itself to the restriction of loot boxes. It also establishes a broad control system over online games, obliging developers and distributors to ensure safe environments regarding text, voice, and video chats. Additionally, the government will create an official complaint mechanism for users to report abuses or non-compliance. In case of infringement, companies will face economic sanctions and legal limitations.

This decision positions Brazil as one of the most restrictive markets in terms of video game regulation and could set a precedent for other Latin American countries. For the industry, it means rethinking the way titles with random monetization systems are launched and marketed in the region.