Rockstar confirms the price of GTA 6

The company speaks out again about the game's price and one of the most talked-about rumors of the last few months.

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Rarely does a video game generate as much excitement as Grand Theft Auto VI. Every new statement related to Rockstar Games’ project quickly becomes news, and on this occasion, it has served to clarify two issues that were particularly concerning to the community.

On one hand, the possible price of the game, and on the other, the possibility that the experience would be accompanied by integrated advertising. Two topics that have fueled numerous rumors and now have a much clearer answer from Take-Two.

GTA 6 will maintain a standard price and will not include in-game ads

The statements of Strauss Zelnick, CEO of Take-Two Interactive, indicate that GTA 6 will follow the usual policy of major releases, moving away from speculation that spoke of much higher figures. According to the executive, the game’s price will be in the usual market range:

• $70
• $80

With this, the company reduces the uncertainty about one of the most debated aspects by fans over the past few months. The other big news affects advertising. Various rumors had raised the possibility that Rockstar would incorporate ads within the game, especially considering the enormous commercial potential of its future online mode.

• Take-Two has made it clear that the main Grand Theft Auto VI experience will be free of invasive advertising, a decision that many players had been waiting to hear for a long time.

Despite these clarifications, there are still many details to be discovered before the release. Rockstar continues to keep quiet about aspects as important as possible special editions, online content, early access, or post-launch expansion plans.

For now, everything points to Grand Theft Auto VI maintaining its planned release for November 2026 and continuing to shape up as one of the biggest events in the recent history of the video game industry.