Xbox acknowledges its slowdown and sets a new goal: to return to growth as soon as possible

The direction of Xbox admits that there is still work to be done to regain the pace of growth.

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Xbox is undergoing a significant transformation and Microsoft is now openly acknowledging it. The company wants to regain the momentum lost over the past few months, and its primary goal is to grow both in revenue and ecosystem expansion.

The statements come at a particularly sensitive time for Microsoft’s gaming division. Amidst internal changes, new multi-platform strategies, and the reorganization of the brand around Project Helix, Xbox is redefining much of its future. Although the first-party catalog has gained weight with acquisitions like Activision Blizzard, recent financial results reflect that there is still room for improvement.

Xbox aims to regain growth over the next year

Xbox’s own management has made it clear that the top priority is to get the brand “back to growth” over the next year. The message reflects that Microsoft considers the current pace insufficient and is preparing new moves to accelerate the business again.

We want to see Xbox return to growth next year, and that’s why we have work to do. We want to see a return to growth.

The words come with a new roadmap where Xbox seems to be betting on a combination of hardware, PC, services, and expansion of internal studios. All this while the company continues to work on initiatives like Project Helix and possible new strategic investments to strengthen Microsoft Gaming.

In the short term, the release calendar will also play a crucial role. Games like Forza Horizon 6, the future of Call of Duty, new titles for Xbox Game Pass, and the next moves from Bethesda or Activision will be essential to try to regain the positive trend over the next few quarters.