The new Xbox CEO makes it clear: the console is the most important thing and there will be announcements soon

Asha Sharma promises to protect the players' investment and strengthen the hardware.

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The new head of Xbox, Asha Sharma, has once again put the focus on hardware as the central axis of the brand’s future. In her latest statements, the executive has been particularly forceful: for her, returning to Xbox’s roots starts with the console.

Sharma acknowledged that players have invested thousands of dollars and years of their time within the Xbox ecosystem, and ensured that understanding and protecting that value is an absolute priority.

“Returning to Xbox’s roots starts with the console”

As she explained, her commitment involves strengthening the hardware and keeping the console as a fundamental piece of the strategy. In fact, she announced that there are announcements on the way and that the company will collectively invest in this space.

At the same time, she nuanced that Xbox must also cater to those who do not use consoles or proprietary hardware, offering great games in other environments. However, she made it clear that first, she needs to deeply understand the decisions made so far, how the strategy has evolved and what steps must be taken from this moment on.

Sharma asked for time to analyze the situation and make decisions with a long-term perspective. But the main message is evident: the console is once again at the center of Xbox’s discourse, and soon there will be news.