Phil Spencer celebrates 25 years of Xbox and advances the next Developer Direct with a new logo

The head of Xbox shares a special video and presents the official 25th anniversary image.

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Xbox is already gearing up for a highly anticipated date. Phil Spencer, the head of Microsoft’s gaming division, has released a new video to mark the 25th anniversary of Xbox, also highlighting the upcoming Xbox Developer Direct later this month.

The video, shared on LinkedIn, serves as a clear statement of intent: Xbox aims to make 2026 a significant year for the brand, combining celebrations, direct communication, and game-focused events.

Xbox Unveils New Logo for 25th Anniversary and Looks Ahead to Developer Direct

One of the most striking aspects of the message is the introduction of the new official Xbox 25 logo, a unique visual identity that will accompany the brand throughout the anniversary year. The design reinforces the idea of legacy and continuity, making it clear that Xbox plans to give weight to this celebration throughout the year.

• In the video, Spencer also mentions the Xbox Developer Direct, confirming its importance in the company’s immediate calendar. The event will showcase new updates on already announced titles and provide direct updates from development teams, maintaining a format focused on gameplay and studio vision.
• The announcement comes at a crucial time for Microsoft Gaming, as it heads into 2026 with several key releases on the horizon and a focus on reinforcing the Xbox identity after a quarter century in the industry.

With the new 25th-anniversary logo already in circulation and the Developer Direct just around the corner, Xbox is starting to build the narrative for a year that promises to be particularly relevant for the brand and its community.

Xbox chief Phil Spencer has posted a video about Microsoft’s 25 years of Xbox and the upcoming Developer Direct later this month. The video, posted to LinkedIn, also includes Microsoft’s new Xbox 25 logo pic.twitter.com/PVYmx05h1y

— Tom Warren (@tomwarren) January 9, 2026