The Epic Games Store prepares its Christmas marathon: a free game every 24 hours

A free game every 24 hours on the Epic Games Store for Christmas, this is how it works.

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December is here, and for many PC gamers, that means one thing: the most intense period of free games on the Epic Games Store is about to kick off. If the store follows the same pattern as last year (when the campaign started on December 19), it looks like the starting gun will go off a day earlier, on Thursday, December 18, just in time to activate the first free game of the promotion.

This traditional Christmas campaign works with a very clear mechanic: a new title every 24 hours, without publicly announcing which one will be next. The mystery is part of the ritual. The game is only revealed when the Epic hour strikes, at 5:00 PM in Spain (10:00 AM in Mexico City), at which point the previous day’s gift also expires.

How does the Epic Games Store’s Christmas promotion work?

• A free game every 24 hours

• Expected start: December 18

• Last gift of the year: December 31

• The daily game remains hidden until activation time

• Once claimed, it stays forever in the user’s library

The countdown begins today, that small annual ritual for those of us who closely follow Epic’s free games every Thursday. If the format remains the same, the first title will only be available for 24 hours, so it’s a good idea to be on the lookout from the very first minute.

Christmas has begun at the Epic Games Store, and with it, one of the most exciting and generous moments of the year for PC gamers.