An Xbox journalist defends the brand: “Misinformation is becoming a serious problem

An Xbox journalist claims that the latest rumors pose "a big challenge for the brand at this time".

More stories in the category News

• GTA 6: a new clue points to the imminent announcement of the soundtrack
• Battlefield 6 goes to war against cheaters: start banning users of Cronus Zen
• Project Motor Racing confirms its release on Xbox Series and PC for November 25

In recent days, rumors about the supposed decline of Xbox have resurfaced on social media, a trend that (as journalist Tom Warren from The Verge recalls) repeats itself every time the company makes a controversial decision. This time, however, the media noise has gone further than usual, especially after the recent price hike of Xbox Game Pass.

According to Warren, the situation has become “a major challenge for the brand right now“, as misinformation spreads quickly and generates confusion even among the most loyal players. In recent days, Microsoft has had to issue official statements to clarify that Xbox will not disappear from stores, responding to several rumors about a supposed withdrawal of their products in the United States. They also had to come out and explain that they are still developing their next Xbox console just a few weeks ago. Another lie that emerged on social media and spread like wildfire, fueled by people interested in seeing the brand burn.

Xbox and its commercial partners confirm their commitment to the brand

After the controversy, the Target chain also stepped in to address the speculation, ensuring that they will “continue to sell Xbox consoles, games, and accessories“ both in their physical and online stores. These statements were welcomed by Warren, who highlighted that “this is exactly what we needed to hear right now“.

The journalist adds that, although most negative messages come from a very loud minority, their spread affects the general perception of the brand. Nevertheless, Xbox and its main partners have made it clear that their commitment to the hardware and ecosystem remains intact.

In fact, Microsoft is already preparing the commercial launch of the ROG Xbox Ally, its new portable device developed in partnership with ASUS, which will mark the company’s next big step in the physical market. Warren recommends, however, “taking any rumors with a grain of salt“ related to Xbox or its upcoming releases.