Last minute: Sony will expand its PlayStation Studios games to Xbox, Nintendo, Steam and more

The Japanese giant is looking for a senior director to lead the multi-platform strategy of its own titles.

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Sony is taking firm steps towards a more open strategy, and this time it’s made it very clear in a new job posting. The position, which reports directly to the Vice President of Commercial Management, confirms what many had anticipated: PlayStation Studios games will expand to more platforms, including Steam, Epic Games Store, Xbox, Nintendo, and mobile devices.

The job description for Senior Director of Platform & Account Management details that this person will lead the global commercial strategy for PlayStation Studios titles “across all digital platforms, beyond PlayStation hardware“. This explicitly includes not just PC, but also Xbox, Nintendo consoles, and mobile devices, leaving no doubt about the company’s intentions.

Sony directly mentions Xbox and Nintendo in its multi-platform strategy

This move goes far beyond bringing games to PC, as has happened so far with titles like God of War or Spider-Man. The official text specifies that this role will be responsible for “optimizing title profitability, ensuring interdepartmental coordination, and leading a team focused on multi-platform expansion“.

The inclusion of Xbox and Nintendo in the announcement is no coincidence. Sony is seeking to strengthen its presence in other ecosystems, something unthinkable just a few years ago. In fact, it was officially announced in early July that Helldivers 2 will debut on Xbox Series at the end of August, being the first title from PlayStation Publishing to arrive on Microsoft’s console. A very symbolic step that could mark the beginning of a new era for Sony’s internal studios.

Job posting details:

• Position: Senior Director of Platform & Account Management

• Reports to: Vice President of Commercial Management at Sony Interactive Entertainment

• Main objective:
  Lead the global commercial strategy for PlayStation Studios titles outside of PlayStation hardware.

• Platforms included:
  Steam, Epic Games Store, Xbox, Nintendo, and mobile.

• Key responsibilities:

  • Design and execute the multi-platform expansion strategy.

  • Optimize the profitability of PlayStation Studios titles outside of PS5/PS4.

  • Ensure coordination between teams and departments.

  • Lead a team focused on mid-term business planning and platform partner relationships.

• Multi-platform focus:
  The goal is to maximize the commercial impact of proprietary games on all possible platforms, not just PC.

• Level of leadership:
  This is a senior role with executive functions and global strategic vision.

Everything points to this opening not being anecdotal or symbolic. Sony is hiring a high-level executive to design a comprehensive multi-platform business strategy globally, and that implies real commitments to other platforms. Will we see a Ghost of Tsushima on Xbox? Or even iconic characters like Ratchet & Clank on Switch or mobile? It’s still early to say, but the first steps have already been taken.