Ubisoft: Microtransactions make games more fun

Yves Guillemot justifies its use in titles like Assassin's Creed despite criticism from players.

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Ubisoft has once again found itself at the center of the debate over its monetization model. During a recent address to shareholders, the company’s CEO, Yves Guillemot, openly defended the use of microtransactions in full-price games, stating that “they can make the gaming experience more enjoyable”.

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Although he avoided mentioning specific titles, the reference clearly points to franchises like Assassin’s Creed, where paid additional content has been consistently present in its latest installments, including the upcoming Assassin’s Creed Shadows. The executive insists that this content is “optional” and claims that players use it to “customize their avatars or progress faster”.

Reactions haven’t been slow to arrive: “Greed and photocopiers”

Guillemot’s statements haven’t gone unnoticed in communities like Reddit or Steam. Thousands of players have expressed their rejection of this practice, especially when it affects premium games. In one of the most upvoted threads, a user summarizes the general sentiment: “Ubisoft has implemented terrible microtransactions in every single one of their AAA games”.

Another user goes further: “They’ve turned their games into a horrible mix of greed, money, and photocopiers”. Criticisms have also reached the official pages of titles like Assassin’s Creed Shadows, where the impact of these purchases on the overall player experience is being questioned.

Ubisoft, for its part, has no intention of abandoning this model. The company assures that it will continue to offer optional additional content as part of its long-term strategy, although the discussion about its real impact remains very present among players and analysts.