GTA 6 could generate $7.6 billion in just two months, the biggest launch in history

An investment firm specialized anticipates the biggest launch in the history of the video game.

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The release of Grand Theft Auto 6 is set to break all records. According to new estimates from the investment firm Konvoy, specializing in the video game sector, the highly anticipated Rockstar title could reach $7.6 billion in revenue during its first 60 days on the market.

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The prediction was shared by Josh Chapman, a partner at the firm, via LinkedIn, as part of an internal analysis that qualifies GTA 6 as “the biggest video game launch of all time”. These estimates include physical and digital sales, as well as subscriptions, including the expected boost in GTA+ with the new release.

85 million copies sold in two months… at $80 per unit

The figure is not random. Konvoy estimates that the game, scheduled for release on May 26, 2026, will sell around 85 million copies during its first two months, with an estimated average price of $80 per game. Additional revenue from subscriptions to the GTA+ service is expected to increase with the arrival of the new release.

Furthermore, the analysis anticipates that the online component of GTA 6 will include lobbies of up to 200 players and a strong integration of user-generated content, reinforcing its position as a living platform. For comparison, GTA 5 reached $1 billion in just three days after its release in 2013, selling over 11 million copies in one day. To date, it has sold over 215 million units worldwide.

With a broader fan base, unprecedented expectations, and significant technical advancements, GTA 6 has all the makings to surpass even what its predecessor achieved. And if these predictions come close to reality, we’re looking at the most profitable launch in entertainment history.